For the global launch of the new Nike product, Air Max Dn, we teamed up with Nike to create an immersive platform that is both innovative and imaginative, designed to resonate with Gen-Z.

Nike granted the local teams the creative freedom to interpret and express their own vision for branding and experiences under the unified theme, Dynamic Land.

In Seoul, we built an immersive platform where innovation meets culture, inspiring Gen-Z to challenge their perceptions and unlock their potential through a diverse range of cultural and innovative experiences.

Dynamic Land Seoul took place in Seongsu, Seoul’s dynamic cultural hub, along with other major cities including New York, Paris, Mexico City, Tokyo and Chengdu.

Role Design Lead
Credits Media.Monks

Press
HYPEBEAST