Yooin Cho is a multidisciplinary creative based in New York and Seoul. She received her MFA in Design from Seoul National University, specializing in interaction and product design, and graduated with honors with a BFA in Graphic Design from the School of Visual Arts. She is interested in designing forms to engage people emotionally through their experiences with a passion for emerging technology and innovative contexts. Her work has been recognized by design & advertising publications including National Design Awards, Design Works, Core 77, SEGD, Clio, Print, HOW International Design Annual, Brand New Awards, Adobe Design Achievement Award and many more.

Please feel free to contact regarding freelance projects or to say hello.

CLIENTS & PARTNERS

NASA, U.S. Department of Education, U.S. Department of Health and Human Services, Nike, Adobe, LG ThinQ, Kia, Disney+, Netflix, JUST Egg, CJ, American Museum of Natural History, Equal Justice Initiative, Faith & Liberty Discovery Center, Target, AIA, Columbia University, Fortuny, Lycee Francais de New York, Printing House, Stern, Atlantic, Verizon, Lego, New York Hall Of Science

AWARDS
– Target Open House: Core 77 Winner 2016, SEGD Honor Award 2016, One Club Merit Award 2016, IxDA Awards Shortlist 2017 and Global Irish Design 2016
– NYSCI Noticing Tools: One Club Merit Award 2016, SEGD Merit Award 2016, FastCo Innovation by Design Award 2015, FastCo Best Apps of 2014, Global Irish Design 2016 and INDEX: Award Nomination
– I went to MoMA and ...: Webby 'People's Voice' Award: Mobile & Experience Marketing, American Association of Museums (AAM) Gold Muse Award, featured in “Participatory Design” in Design 360°– Concept and Design Magazine, featured in "Sensation–Theme Promo & Campaign" published by Sandu Publishing, featured in Identity of Cultural Institutions 2013, Gestalten Publishers, featured in The World's Best Graphics—Choi Gallery Vol. 21, 2013, Choi's Publishing
– Talk to Me: Print Regional Design Annual 2012
– Neue Galerie: International Design Award '11, Creativity International Awards 41, Brand New Awards '10
– Baby Packaging: Graphis New Talent '12, International Design Award '11, American Package Design Award, Creativity International Awards 41

EXPERIENCE
Senior Designer at Mediamonks
Senior Designer at Datadog, New York, NY
Visual Experience Designer at Local Projects, New York, NY
Designer at Etsy, New York, NY
Graphic Designer at McCann New York, New York, NY
Junior Designer at Pentagram, New York, NY
Graphic Designer at Museum of Modern Arts, New York, NY

ACADEMIC EXPERIENCE
Adjunct Professor at Ewha Womans University, Seoul, Korea
Teaching Assistant at Seoul National University, Seoul, Korea
Adjunct Professor at School of Visual Arts, New York, NY

PUBLICATIONS
– Y.Cho, E.Jung. Motion Graphic Effects and Time in Self-Service Kiosk
Selection. Design Works, 7(1), 7-27, 2024 (KCI)
– Y.Cho, Y.Cho. Analyzing the Relationship between Initial Contact Points
of Voice Agents and the User Experience in Autonomous Vehicles. Design Works, 5(2),
2-13, 2022 (KCI)
– Y.Cho. User Experience difference based on User Engagement analysis
by Kiosk Interaction Process. Proceedings of HCI Korea, Seoul, 2021
– Y.Cho, Y.Cho, E.Jung. Analyzing relationship between
ignition point of voice agent and user experience in an Autonomous Vehicle.
KSDS Conference Proceeding, Seoul, 2021
– Y.Cho. Design Direction to Activate Spatial Sensibility through Tactile Sensory
Experience Elements. Proceedings of HCI Korea, Seoul, 2021

HIGHLIGHTS
Campaign Asia
Campaign US
B&T

For more, visit LinkedIn or download résumé