For JUST Egg’s brand launch in South Korea, we turned the challenges of social distancing into a hyper-personalized experience at the plant-based pop up restaurant ‘Pioneers Club’ – inviting local plant-based pioneers to have a private dinner in the heart of Seoul’s Yongsan district. Surrounded by lush greenery that represent the growing plant-based movement in Korea, only two guests at a time are served personalized dishes while getting the full attention of our renowned chefs and staff.
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Role Design Lead
Credits Media.Monks