For the launch of the new AirMax, we teamed up with Nike to create an unparalleled product seeding package for their latest innovation, embodying the essence of 'Feel the Unreal.' Departing from the conventional box, we pioneered an innovative approach, transforming the packaging into an immersive experience.
Role Design Lead
Credits Media.Monks
For the global launch of the new Nike product, Air Max Dn, we teamed up with Nike to create an immersive platform that is both innovative and imaginative, designed to resonate with Gen-Z.
Nike granted the local teams the creative freedom to interpret and express their own vision for branding and experiences under the unified theme, Dynamic Land.
In Seoul, we built an immersive platform where innovation meets culture, inspiring Gen-Z to challenge their perceptions and unlock their potential through a diverse range of cultural and innovative experiences.
Dynamic Land Seoul took place in Seongsu, Seoul’s dynamic cultural hub, along with other major cities including New York, Paris, Mexico City, Tokyo and Chengdu.
Role Design Lead
Credits Media.Monks
Press
HYPEBEAST
Run Your Run with Nike was designed to empower runners to (re)discover the joy of running—both individually and as a community—while exploring some of Seoul’s hidden gems. Our goal was to create an immersive experience that seamlessly blended entertainment with physical activity, catering to runners of all skill levels. Through a variety of running programs, we provided opportunities for enjoyment, learning, and celebration, helping participants complete their year-long running journey in 2023 on a high note and inspiring them to continue running in the year ahead.
Role Design Lead
Credits Media.Monks
Created smart and connected platform where Mapletree can fully express its brand to engage, and inspire. A connected platform that establishes and evolves the “your space to grow” concept, providing easy access, useful content and smart services through connected, personalized experiences. With a data driven mindset, platform gets stronger over time and creates even more value as we interconnect our touch points and serve our diverse communities. Creative approach was to position the new platform as the go-to place for international real estate investment experience.
Role Senior Designer
Credits Media.Monks
We were commissioned to imagine an immersive experience as part of their new rebrand, commerce-first and customer-centric . One that weaves a personalized journey, from purchase through to post-purchase. The site had to be scalable across all languages, with 5 regions having different requirements and features. Creating intuitive and simple controls to help consumers find their perfect vehicle through customisations and sensorial moments.
Role Senior Designer
Design Director Dave Rhodes
Credits Media.Monks
For JUST Egg’s brand launch in South Korea, we turned the challenges of social distancing into a hyper-personalized experience at the plant-based pop up restaurant ‘Pioneers Club’ – inviting local plant-based pioneers to have a private dinner in the heart of Seoul’s Yongsan district. Surrounded by lush greenery that represent the growing plant-based movement in Korea, only two guests at a time are served personalized dishes while getting the full attention of our renowned chefs and staff.
Watch on Youtube.
Role Design Lead
Credits Media.Monks
I was responsible for shaping the brand’s creative vision and direction. Established the in-house design team with creative director and implemented systems that became the foundation of our creative operations. From print to digital to physical spaces.
Role Senior Designer
Credits Datadog
I was the visual experience designer on a suite of award-winning iPad apps that Local Projects designed and built with the New York Hall of Science. The apps aim to make learning math and science fun for middle-school students through play, design, and collaboration. For example, students can discover hidden physics principles at work in the playground with App-Store-featured Playground Physics, turn photos into animations using math with Choreograph, and create hilarious photo mashups while learning about fractions with Fraction Mash.
One of the apps, Playground Physics, made an appearance during Apple CEO Tim Cook’s September 2015 keynote address, as he discussed the important role the iPad was playing in Education.
Role Visual Experience Designer
Creative Director John Ryan
Credits Local Projects
Awards
One Club Merit Award 2016
SEGD Merit Award 2016
FastCo Innovation by Design Award 2015
FastCo Best Apps of 2014
Global Irish Design 2016
INDEX: Award Nomination
Press
Fast Company Design 2015
Fast Company Design 2014
New York Times
SEGD
Role Visual Experience Designer
Creative Director Paul Hoppe
Credits Local Projects
Award
Dezeen Awards – Shortlist, Exhibition Design
Dezeen Awards – Public Vote Winner, Exhibition Design
Credits
Local Projects
Target Open House, is an immersive retail experience in downtown San Francisco, CA where visitors can learn about the emerging category of digitally connected home products known as the “Internet of Things”.
At the center of the experience is an interactive, full-scale model of a Victorian-style, San Francisco apartment made entirely of transparent acrylic and lit with digital projection. Visitors can interact with the smart devices on display, trigger a series of scenarios to unfold, and see the devices’ invisible conversations brought to life.
Role Visual Experience Designer
Creative Director Paul Hoppe
Credits Local Projects
Awards
Core 77
SEGD Honor Award 2016
One Club Merit Award 2016
IxDA Awards Shortlist 2017
Global Irish Design 2016
With the revival of downtown Manhattan, and the new luxury retail center directly across from One World Trade Center, Local Projects was engaged to think about how digital media could fundamentally alter the visitor experience both inside and out of the building. To think beyond advertising and purchases, creating a community of people around retail.
Role Visual Experience Designer
Creative Director Erika Tarte
Credits Local Projects
The American Museum of Natural History is one of the largest museums in the world, with nearly five million visitors annually. I led the Local Projects team that designed and developed the cutting-edge visitor guide for iOS and Android. The Explorer 2.0 app features custom tours based on user preferences, location-aware recommendations and wayfinding, unique designed-for-mobile content and mini-games, and augmented-reality experiences that appeal to all ages.
Role Visual Experience Designer
Creative Director Erika Tarte
Credits Local Projects
Art Director
Daniel Dittmar
Credits
Etsy
Credits
Pentagram
Visit the website.
Read blog posts on INSIDE/OUT.
Role Graphic Designer
CreativeDirector Julia Hoffmann
Art Director Brigitta Bungard
Credits Museum of Modern Arts, New York
Recognition
Webby 'People's Voice' Award: Mobile & Experience Marketing
American Association of Museums (AAM) Gold Muse Award
Featured in “Participatory Design” in Design 360°– Concept and Design Magazine
Featured in "Sensation–Theme Promo & Campaign" published by Sandu Publishing
Featured in Identity of Cultural Institutions 2013, Gestalten Publishers
Featured in The World's Best Graphics—Choi Gallery Vol. 21, 2013, Choi's Publishing
Creative Director Julia Hoffmann
Art Director Samuel Sherman
Credits Museum of Modern Art, New York, NY
Talk to Me explores this new terrain, featuring a variety of designs that enhance communicative possibilities and embody a new balance between technology and people, bringing technological breakthroughs up or down to a comfortable, understandable human scale. Designers are using the whole world to communicate, transforming it into a live stage for an information parkour and enriching our lives with emotion, motion, direction, depth, and freedom.
Read blog posts on INSIDE/OUT.
Role Graphic Designer
Creative Director Julia Hoffmann
Art Director August Heffner, Samuel Sherman
Credits Museum of Modern Art, New York, NY
Awards
Print Regional Design Annual 2012
Press
The New York Times
